Tripled Instagram following in 2 months

FULL RE-BRAND

Face Yogis Club is a local business based in Vienna, Austria. The owner, Katka Sedlak, approached us with the goal of elevating her online presence and messaging to grow her business and deepen its impact.

We started with the development of a new brand positioning platform and a new brand story. We moved away from the generic promise of “restoring your glow” and embraced a deeper approach. Instead, we focused on how the lines on our faces connect to inner traumas, highlighting the profound healing power of face yoga. This shift allowed us to communicate a message that goes beyond surface beauty, emphasizing emotional healing and inner well-being.

ONLINE PRESENCE DEVELOPMENT

Next, we turned our attention to creating a visual identity that aligned with the brand’s new soft, soothing, and restorative story. We transitioned from bright greens and pinks to natural blues and earthy browns, representing the purity of water and the grounding energy of the earth.

We also completely revamped her website to enhance functionality and guide visitors smoothly on their journey. The copy was optimized for conversion, ensuring that visitors felt encouraged to take meaningful actions, such as booking consultations.

ONLINE PRESENCE DEVELOPMENT

After the website makeover, we focused on improving her social media communication.

We developed a new strategy with consistent, expert-level visuals that positioned Katka as a trusted authority in her field. The results were immediate — her reel views increased, and within a month, her following tripled from around 1,000 to over 4,000 engaged followers.

This growth has allowed Katka to monetize her audience by offering online courses and workshops. Her followers now not only enjoy her content but also actively seek her guidance, advice, and new programs.