Social Media Content Strategy Workshop

Workshop outline:

• What is content and content marketing
• What is creators economy
• How creators, solopreneurs, self-employed service-based businesses sell their services online
• Overview of the social media selling structure
• Your offer definition
• Understanding content hierarchy and touchpoints
• Creating your account (Bio, settings, all important elements and functions, thoughts on branding)
• Developing content strategy (goals, research of competitors and the audience, reverse engineering tactics, topics, customer journey, content formats, content database and content calendar)
• Content formats and templates
• Batch creation process
• Tools for content execution

Who should attend?

This workshop is meticulously designed for:

• Creators looking to share their passion and expertise with the world.
• Solopreneurs and coaches aiming to expand their reach and impact.
• Service-based businesses ready to elevate their online presence and sales.
• Product-based businesses seeking innovative strategies to market and sell on Instagram.

I’m Anzhelika, founder of Content Fudge, founder of U4Success, digital marketer, content creator, influencer, and former scientist. Yes, you heard it right—I worked as a scientist for 8 years, holding a PhD from VetMedUni. But my creativity was always too strong to be contained in a lab. That’s how I came to science communication, then to copywriting, and eventually to digital and social media marketing.

If you’re looking to start your own business, you’re in the same place I was not too long ago. Believe me, I understand the overwhelming feeling, the doubts, and the confusion about where to begin and how to proceed. Despite living in the age of abundant information, there’s still a lack of comprehensive resources on the internet that guide you through the process of starting a business from scratch. Of course, every business is different and there is no “fit-it-all-solution”. But many steps can be generalised to apply to different businesses.

I’ve personally launched two successful companies and guided 6 startups into their launch. I know what it takes to turn an idea into a real project. It’s not just about motivation or having a positive mindset – it’s about a structured and strategic approach to planning, executing, and scaling your business. I’m not your typical business coach, but I can offer you something valuable – marketing insights and techniques that will help you structure, automate and let you business run on “autopilot”.

Ready to start? Then let’s go!