Meta Ads Workshop: How to Advertise Your Business on Meta

A hands-on workshop for entrepreneurs to design, launch, and optimize impactful Meta ad campaigns that drive sales and leads.

February 26-27, 12:00-17:00 CET, Vienna

Content Fudge Social Media Management and Content Marketing
Anzhelika Tauber - specialist in online presence for personal brands

Your status quo

Organic posts alonearen’t drivingsales or leads

You
  • Feel like your organic content gets lost in the endless scroll.
  • Worry your ad spend will disappear with no tangible results.
  • Struggle to make sense of targeting, objectives, and ad metrics.
You want to
  • Generate predictable leads and sales through strategic campaigns.
  • Confidently target the right audience with pinpoint precision.
  • Use Meta Ads to turn browsers into buyers without wasting time or money.
But
  • The Ads Manager feels like a maze of confusing settings and endless options.
  • You’ve tried running ads, but the results fell short of your expectations.
  • You don’t have a step-by-step system to create ads that actually convert.

2-Day Workshop

Meta Ads: How to Advertise Your Business on Meta

The Meta Ads Workshop is designed to help you master Meta Ads Manager, craft campaigns that convert, and scale your business with targeted advertising. It’s a hands-on, actionable workshop, where you don’t just learn but create and launch your campaigns in real time.

In this workshop, you’ll bring your campaign ideas and turn them into high-performing Meta ads with my step-by-step guidance. You’ll leave with the tools and confidence to generate consistent results for your business.

What you’ll learn:

  • How to navigate and confidently use Meta Ads Manager.
  • How to set up campaigns with clear objectives, including conversions, traffic, and awareness.
  • How to identify and target the right audience using custom and lookalike audiences.
  • How to optimize your ad budget for maximum ROI and track performance with key metrics.
  • How to create compelling ad copy, visuals, and calls-to-action that drive clicks.
  • How to use Facebook Pixel and Conversions API for advanced tracking and targeting.

Structure:

Day 1: Meta Ads Fundamentals and Audience Targeting

  • The basics of Meta Ads Manager and campaign objectives.
  • Researching and building custom and lookalike audiences.
  • Setting up tracking tools, including Pixel and Conversions API.

Day 2: Campaign Creation and Optimization 

  • Designing and launching your ad campaigns with expert feedback.
  • Testing and optimizing ad performance for better results.
  • Analyzing campaign metrics and scaling successful ads.

Who should attend:

  • Entrepreneurs ready to generate predictable sales and leads.
  • Small business owners seeking to scale through strategic advertising.
  • Marketers and freelancers looking to sharpen their Meta Ads skills.
  • Service-based businesses* wanting to elevate their online presence and sales.

*If you sell products you should attend the workshop to learn the fundamentals of Meta Ads Manager and advertising on Meta, but we will not be practicing Conversion campaigns as this campaign goal needs a separate 5 hour workshop. Contact me per email if you are interested in Meta Ads for Conversions.

Testimonials

Find happy clients here

It’s really great, you gave me a new perspective, and gave me the final boost.
Firstly, the goal-system, it was always kind of blurry to me g but now, as I attended your workshop it became clear, and secondly, I have a big enemy, competitive audit. Still don’t know how to find exactly my competitors, but I’m trying & but the examination process became clear as well. And overall, I saw that your method is not about the really hook-focused, ‘mystical’ approach, but the actual social media strategies

Dagma

Brand Designer and Strategist

I recently had the pleasure of working with Anzhelika, a social media manager and content creator whose expertise and dedication truly stand out in her field.
As someone navigating the complexities of a startup, I found Anzhelika’s patience and understanding invaluable. Her ability to be consistently present and ready to assist at every turn made a significant difference in our progress. One of Anzhelika’s most commendable qualities is her analytical prowess. She has a keen eye for detail and a deep understanding of social media dynamics, which is evident in her precise and insightful presentations. Every report she produces is not only on point but also meticulously organized, making complex information digestible and easy to process. This clarity in communication is a rare skill and has been instrumental in our strategy development. Moreover, Anzhelika’s approach to client interaction is exemplary. She takes the time to describe each step of the process in detail, fostering a learning environment that is both informative and empowering. Her guidance gives a sense of confidence and trust, making it clear that she genuinely cares about our project’s success.
What truly sets Anzhelika apart is her intuitive understanding of client needs. She has an exceptional talent for asking the right questions, ones that get to the heart of what we are trying to achieve. This ability not only ensures that our strategies are well-aligned with our goals but also demonstrates her commitment to delivering tailored solutions.
Anzhelika is more than just a social media manager and content creator; she is a dedicated professional who brings a blend of expertise, patience, and insightful understanding to her work. Her contributions have been a major factor in our project’s growth and success. I wholeheartedly recommend her services to anyone looking to elevate their social media presence.
You are the best! 🙂

Theia Muca

Founder and CEO

Anzhelika is one of the most resorceful and driven people I’ve met. She is not only extremely passionate about content creation and management,
she is also extremely social media-savvy. She helped me define the concept and image of my company, and always had a great piece of advice for every occasion. Her knowledge and her passion make her the perfect partner to entrust with your social media presence, no doubt!

Manel Llado, PhD

Scientific writer

I had the pleasure of working with Anzhelika of Content Fudge. Her deep understanding of digital advertising, SEO, and targeted content creation..

really sets her apart. She consistently delivered creative, data-driven strategies that elevated our brand’s online presence and engagement.

What impressed us most was her ability to tailor campaigns to our specific goals, leveraging advanced analytics and marketing automation tools. Her comprehensive online course series was an added bonus, offering actionable insights that empowered our team to implement best practices and stay ahead in a competitive market.

For any business aiming to enhance its online marketing, I highly recommend Content Fudge, their innovative approach and expert execution are game-changers.

Patrick Rosenberger

Gründer Solutec GmbH

I found out a lot of important points about social media for myself for the future.
I think nowadays there is so much information that’s it’s can be overwhelming, that’s why it’s great to know people, who can explain you everything more clear:)

Anastasiia Revutska

I can’t say enough about Anzhelika and the Content Fudge team! They’re like the superhero of our content marketing team.
Always there when you need them and ready to tackle any challenge with a smile. I’ve never seen someone so dedicated and committed and if there are any deadlines, or crazy projects – Anzhelika and her team takes it on with ease.
She knows the content marketing game inside out and is very knowledgeable. It’s like she has a sixth sense for what our audience wants. And the best part if you need any help or advice? She has got your back.
But it’s not just the work stuff that’s awesome. Anzhelika is young motivated and just a cool person to be around and work with. Super approachable, friendly, and always up for a good laugh.
In a nutshell, Anzhelika is the heart and soul of our content team, and I am super happy to work with her. If you want someone who’s not just good at what they do but also fun to work with, look no further.

Manuel Tauber

Founder and CEO

It was very well structured and understandable. Even tough I knew a lot about the topic already, I got inspired by your energy and felt the love you put into it!
Also hacks of how you Analyse and strategize were very useful insights for me! Thanks a lot!

Anita Bisinger

First, when I met Anzhelika something told me that she could be helpful for my startup face yoga business. I had no clue how to do online marketing, so I asked her for her help.
She agreed, even though the terms of our agreement were not the best for her. But despite that, Anzhelika put in a lot of effort and energy to help me get my business off the ground. She was eager to come up with an exact structure for my business, new ideas, and she was also 10 times faster than me. She also pushed me to do more, which was all I needed. She added structure to my business, and she even came to my place so we could make videos for my business accounts to gain followers and potential clients. She was also patient and willing to teach me how to use Canva and InShot, so I could create my own professional-looking social media graphics and videos 🤩
I really liked her structured work and how she moved things forward. Now, my Instagram profile looks professional, and I am easily catching clients. She never forgets to check in with me to check my work and to make sure I’m not behind. I am really thankful for her, knowing that I can soon return all her investment, energy, and time she put in me. She is a really hard worker, and I love that!
My business has moved ahead so fast since I met her. And I am so happy for my decision to contact her in the first place! I am recommending to work with Anzhelika, as she is not just a talker but a hands-on girl.
Thank you, Anzhelika!

Katka Sedlak

Founder

Her extraordinary expertise in the field of content marketing and social media
management won me over immediately. Her passion for the subject is unmistakable. You can clearly see her comprehensive expertise, as her explanations are not only scientifically sound, but also backed up by her immense experience.

Mag. Dr. Arzu Sedef, LL.M.

Founder, ChangeNew

I’m grateful to Anzhelika that she helped me automate my booking system. I didn’t even have to ask, she saw an improvement opportunity and offered me to help me with it.
It made my life sooo much easier! Automated booking saves me time and I can focus on my client’s relationship and my work. I’m very thankful for this! Anzhelika is always ready to help to take the new step in my business. Such drive and energy is rare to find.

Anna Renner

Cosmetologist, Stay SWEET

Anzhelika hat mich bezüglich meiner Social Media Kampagne für meine anlaufenden DJ Workshops für Anfänger und des Aufbaus
der hierfür notwendigen Landing Page kompetent beraten. Sie zeichnet sich durch Ihr Wissen und Ihre Erfahrung als Social Media
Expertin aus. Sie ist verlässlich und ihr Preis-/Leistungsverhältnis stimmt. Jederzeit wieder!

Lorenzo Härtel

CEO, Musician, Lorenzo Music

In today’s digital age, your story and expertise are not just valuable—they’re your ticket to a thriving online business. Whether you’re a creator, a solopreneur, a coach, or run a service-based business, the key to unlocking your online potential lies in strategic content creation. Our Free Content Strategy Workshop offers you a comprehensive guide to finding clients and selling your services and products through educational content on one of the most powerful platforms of our time - Instagram.

About me

Why learn Meta Ads with me

If you’ve ever tried to boost your posts or opened Ads Manager and immediately felt like closing it, you’re not alone. Over the past three years, I’ve helped entrepreneurs, small business owners, and professionals transform their confusion into campaigns that deliver real results.

I bring a no-fluff, hands-on approach to Meta advertising—rooted in data, strategy, and creativity. My workshops are practical and actionable, so you’ll walk away not just with knowledge but with live campaigns ready to generate leads and drive sales.

Let’s demystify Meta Ads together and turn your ideas into results 🚀✨.

Invest in Yourself and Your Business

The Meta Ads Workshop

Master targeted advertising, amplify your sales, and generate predictable leads with confidence on Meta platforms.

  • February 26–27
  • 12:00–17:00 CET (10 hours total)
  • Stromstraße 35, 1200 Vienna

139 + VAT

Snapshots from previous Workshops

Here's the deal:

Leveraging Meta Ads is essential for businesses aiming to enhance their reach and drive conversions. Consider these compelling statistics:

%

The average conversion rate for Meta ads across all industries is 9.21%, indicating their effectiveness in turning viewers into customers.

%

Facebook ads achieve an average click-through rate (CTR) of 2.50% across all industries for lead generation ads, demonstrating their ability to engage users effectively.

The average cost per click (CPC) for a Meta ad is $0.97, making it a cost-effective option for businesses of all sizes.

Frequently Asked Questions

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What is the Meta Ads Workshop?

The Meta Ads Workshop is a hands-on, actionable training designed to help you create, optimize, and manage high-performing ad campaigns on Meta platforms (Facebook and Instagram). Whether you’re new to advertising or looking to refine your skills, this workshop will guide you step-by-step to turn your ad spend into measurable results.

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Who should attend this workshop?

This workshop is perfect for entrepreneurs, small business owners, freelancers, and marketers who want to:

  • Generate consistent leads and sales.
  • Learn how to use Meta Ads Manager confidently.
  • Create and optimize ad campaigns that deliver tangible ROI.
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What’s included in the price?

The price includes:

  • 10 hours of hands-on training across two days.
  • A comprehensive workbook and exclusive resources.
  • Access to presentation slides and practical tools for campaign planning.
  • Expert feedback and support during the workshop.

 

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Do I need prior experience with Meta ads?

Not at all! This workshop is beginner-friendly but also offers depth for those with some experience looking to sharpen their skills.

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What should I bring?

Bring your laptop, a campaign idea you’d like to work on, and a desire to learn. We’ll provide the guidance and tools you need to make your campaign a success.

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Why should I attend?

Because this workshop goes beyond theory—you’ll walk away with live or near-live campaigns ready to launch. You’ll gain practical, actionable knowledge and personalized feedback that ensures you leave with confidence in your advertising strategy.