Meta Ads Workshop: How to Advertise Your Business on Meta
A hands-on workshop for entrepreneurs to design, launch, and optimize impactful Meta ad campaigns that drive sales and leads.
February 26-27, 12:00-17:00 CET, Vienna
Your status quo
Organic posts alonesales or leads
- Feel like your organic content gets lost in the endless scroll.
- Worry your ad spend will disappear with no tangible results.
- Struggle to make sense of targeting, objectives, and ad metrics.
- Generate predictable leads and sales through strategic campaigns.
- Confidently target the right audience with pinpoint precision.
- Use Meta Ads to turn browsers into buyers without wasting time or money.
- The Ads Manager feels like a maze of confusing settings and endless options.
- You’ve tried running ads, but the results fell short of your expectations.
- You don’t have a step-by-step system to create ads that actually convert.
2-Day Workshop
Meta Ads: How to Advertise Your Business on Meta
The Meta Ads Workshop is designed to help you master Meta Ads Manager, craft campaigns that convert, and scale your business with targeted advertising. It’s a hands-on, actionable workshop, where you don’t just learn but create and launch your campaigns in real time.
In this workshop, you’ll bring your campaign ideas and turn them into high-performing Meta ads with my step-by-step guidance. You’ll leave with the tools and confidence to generate consistent results for your business.
What you’ll learn:
- How to navigate and confidently use Meta Ads Manager.
- How to set up campaigns with clear objectives, including conversions, traffic, and awareness.
- How to identify and target the right audience using custom and lookalike audiences.
- How to optimize your ad budget for maximum ROI and track performance with key metrics.
- How to create compelling ad copy, visuals, and calls-to-action that drive clicks.
- How to use Facebook Pixel and Conversions API for advanced tracking and targeting.
Structure:
Day 1: Meta Ads Fundamentals and Audience Targeting
- The basics of Meta Ads Manager and campaign objectives.
- Researching and building custom and lookalike audiences.
- Setting up tracking tools, including Pixel and Conversions API.
Day 2: Campaign Creation and Optimization
- Designing and launching your ad campaigns with expert feedback.
- Testing and optimizing ad performance for better results.
- Analyzing campaign metrics and scaling successful ads.
Who should attend:
- Entrepreneurs ready to generate predictable sales and leads.
- Small business owners seeking to scale through strategic advertising.
- Marketers and freelancers looking to sharpen their Meta Ads skills.
- Service-based businesses* wanting to elevate their online presence and sales.
*If you sell products you should attend the workshop to learn the fundamentals of Meta Ads Manager and advertising on Meta, but we will not be practicing Conversion campaigns as this campaign goal needs a separate 5 hour workshop. Contact me per email if you are interested in Meta Ads for Conversions.
Testimonials
Find happy clients here
About me
Why learn Meta Ads with me
Invest in Yourself and Your Business
The Meta Ads Workshop
Master targeted advertising, amplify your sales, and generate predictable leads with confidence on Meta platforms.
- February 26–27
- 12:00–17:00 CET (10 hours total)
- Stromstraße 35, 1200 Vienna
Snapshots from previous Workshops
Here's the deal:
Leveraging Meta Ads is essential for businesses aiming to enhance their reach and drive conversions. Consider these compelling statistics:
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The average conversion rate for Meta ads across all industries is 9.21%, indicating their effectiveness in turning viewers into customers.
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Facebook ads achieve an average click-through rate (CTR) of 2.50% across all industries for lead generation ads, demonstrating their ability to engage users effectively.
The average cost per click (CPC) for a Meta ad is $0.97, making it a cost-effective option for businesses of all sizes.
Frequently Asked Questions
What is the Meta Ads Workshop?
The Meta Ads Workshop is a hands-on, actionable training designed to help you create, optimize, and manage high-performing ad campaigns on Meta platforms (Facebook and Instagram). Whether you’re new to advertising or looking to refine your skills, this workshop will guide you step-by-step to turn your ad spend into measurable results.
Who should attend this workshop?
This workshop is perfect for entrepreneurs, small business owners, freelancers, and marketers who want to:
- Generate consistent leads and sales.
- Learn how to use Meta Ads Manager confidently.
- Create and optimize ad campaigns that deliver tangible ROI.
What’s included in the price?
The price includes:
- 10 hours of hands-on training across two days.
- A comprehensive workbook and exclusive resources.
- Access to presentation slides and practical tools for campaign planning.
- Expert feedback and support during the workshop.
Do I need prior experience with Meta ads?
Not at all! This workshop is beginner-friendly but also offers depth for those with some experience looking to sharpen their skills.
What should I bring?
Bring your laptop, a campaign idea you’d like to work on, and a desire to learn. We’ll provide the guidance and tools you need to make your campaign a success.
Why should I attend?
Because this workshop goes beyond theory—you’ll walk away with live or near-live campaigns ready to launch. You’ll gain practical, actionable knowledge and personalized feedback that ensures you leave with confidence in your advertising strategy.