Spotlight Framework
4 Months to Your Polished Online Presence
Your journey to a professional, cohesive, and time-saving online presence begins here. Over four months, we’ll work together through three distinct stages, each designed to ensure every aspect of your online business is purposeful and impactful. This isn’t just a service—it’s a product: a comprehensive system that equips you to showcase your expertise and attract the right opportunities.
Step 1: Strategise
“Laying the foundation for your brand”
This step is all about defining who you are, what you stand for, and how you communicate that to your audience. We’ll work together to create a comprehensive communication strategy that informs every decision moving forward.
What’s Included:
- Status Analysis: We analyse your current state and market opportunities for your brand.
- Audience Deep Dive: We analyse your target audience and clarify your unique value proposition.
- Messaging Framework: Craft a compelling brand story and communication style tailored to resonate with your audience.
- Strategic Planning and Platforms: Identify your focus areas, messaging pillars, and key platforms for maximum impact.
Timeline: Weeks 1-3
Step 2: Create
“Building your online hub and systems”
With your strategy in place, we move to creating your website and essential systems. This step ensures your online presence is not only professional but also functional, saving you time and effort.
What’s Included:
- Non-code Website Design and Creation: A responsive, SEO-friendly website that reflects your brand’s identity.
- System Integration: Automate processes like bookings, registrations, and email marketing to streamline your business.
- Optimisation: Ensure your copy is sharp, and the website is user-friendly and responsive on tablets and mobile.
Timeline: Weeks 4-9
Step 3: Connect
“Reaching your audience and promoting your expertise”
The final stage focuses on establishing and growing your connection with your audience. Through social media and other communication channels, we’ll create a strategy to build trust, increase visibility, and promote your products or services effectively.
What’s Included:
- Viral Content Deep Dive: We make a thorough research of the viral content in your niche and develop a content database that can provide you enough content for a year.
- Social Media Strategy: Develop a tailored content calendar and messaging approach for your platforms.
- Content Creation Workshop: Learn how to create engaging, professional content including high-quality, budget-friendly reels, carousels and stories.
- IG Automation Strategy: I teach you the exact process how to save time on posting and engagement with IG automations.
- Audience Engagement Plan: Build meaningful connections and establish authority in your field.
Timeline: Weeks 10-16
Why 4 Months?
This timeline allows for careful planning, creation, and refinement at every step. Unlike many rushed solutions, my process ensures that your online presence is not only polished but also sustainable, giving you a strong foundation for years to come.
What You’ll Get at the End of the Process
- A cohesive, professional online presence tailored to your unique expertise.
- Time-saving systems that work seamlessly behind the scenes.
- The skills and strategies to manage and grow your brand confidently.
Why choose my framework
Increased visibility and credibility
powered by a professional website and clear brand narrative
Discoverable by your customers and event organisers
thanks to solid social media presence, SEO-friendly website, and engagement on the right platforms
Saved time and money
by implementation of automated booking, registration and email systems
Memorable personal brand
captured by website and social media content that reflects your unique perspective, story, and expertise
Top-of-your-audience's-mind for bookings
thanks to consistent and high-quality social media content
