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Humanising Finance: How Jennifer Became a Magnetic Financial Voice in Austria

CASE STUDY — JENNIFER A. DJONGOW

FULL BRAND & SPEAKER TRANSFORMATION

When Jennifer A. Djongow first came to me, she was already one of Austria’s highest-performing financial advisors, ranking consistently in the Top 5 nationwide, securing more than €3.5M in financing volume in a single year without a team, and holding a level of trust, expertise, and responsibility matched by very few in her field.

But none of that was visible online.
And none of it reflected who she really is:

  • A woman shaped by resilience.
  • A mentor who fights for financial justice.
  • Someone who makes wealth understandable for people who never received financial education.
  • A voice redefining wealth advice as human, not transactional.

Jennifer didn’t need another “finance website.”

She needed a brand that expressed the world she is building.

And that’s where our transformation began.

PHASE 1: POSITIONING A NEW KIND OF FINANCIAL VOICE

The first step in Jennifer’s transformation was not design, social media, or website.

It was creating clarity.

Clarity on:
– Who Jennifer is today
– What she stands for
– And what she is here to change

We built her full brand positioning & communication strategy, translating her work into a human-centred message:

“I help people with savings or capital turn scattered money into structured, growing wealth through values-based strategies, financial clarity, and continuous guidance.”

From this foundation, we defined:

  • Her category claim: Austria’s leading human-centric wealth strategist for tangible assets
  • Her vision: A world where financial literacy is a right, not a privilege
  • Her mission: Helping people make confident, well-informed financial decisions they fully understand
  • Her brand values: empathy, structure, responsibility, discipline, clarity, integrity
  • Her voice: calm, clear, human, never bank-ish

We positioned her not as a financial advisor. But as a guide, someone who walks with her clients through every financial turning point, every “up and down” of their lives. A strategist who builds wealth systems that people finally understand, trust, and feel safe within.

PHASE 2: WEBSITE & VISUAL IDENTITY: FINANCE, BUT BEAUTIFUL

Jennifer’s new brand identity marked a complete departure from the standard financial advisor aesthetic. Her old branding was functional but generic, light blues, flat boxes, corporate layouts, and no emotional connection.

Her new brand is unmistakably her:

  • Deep, confident blue paired with gold accents
  • A refined logo system rooted in the concept of tangible assets 
  • Clean iconography representing tangible assets, wealth mapping, and financial clarity
  • Professional brand patterns, brandmark variations, and polished business documents
  • Social media templates aligned with her voice: structured, warm, clear

Her new website became a digital experience:

  • Photography that positions her as a strong, elegant, knowledgeable woman

  • Clear structure aligned with her communication strategy

  • Pages built around her positioning, story, and niche messages

  • Copy that makes finance understandable for people who know nothing about investing

  • Conversion pathways that turn inspiration into action

  • A homepage centred around the new hero line: “Your finances, mapped out with purpose and guided with strategy.”

Visitors feel guided, not overwhelmed, exactly what her brand promises.

PHASE 3: SOCIAL MEDIA STRATEGY

Before working together, Jennifer had:

– no time
– no content strategy
– no consistent messaging
– 200 followers
– and zero emotional connection online

Within months, we:

✔ rewrote her Instagram bio using human-centred positioning
✔ created a content strategy built on storytelling, education, and empowerment
✔ filmed and edited reels with her (which she loved!)
✔ built a balanced mix of outcomes, values, practical tips, and financial clarity

Her account grew from 200 to nearly 600 followers in just a few months.

But more importantly:

She gained clients. Clients who travelled from other federal states (like Salzburg) to Vienna just to work with her.

Because the content didn’t just “look nice.”
It made people feel safe, understood, and guided.

PHASE 4: SPEAKER BRAND LAUNCH, A STAR IS BORN

We developed her full speaker brand and strategic positioning as a keynote speaker.

Then came her first major stage: Female Future Festival 2025, in front of more than 200 women.

The reaction was electric.

After she left the stage, a queue formed.
Women lined up to speak with her, to ask questions, to connect.

In the days after the event:

✔ consultation requests flooded her inbox
✔ new clients booked directly via the website
✔ her calendar filled so fast she had to distribute the workload among business partners
✔ her brand became recognisable

She wasn’t “just” a financial advisor anymore. She became a voice. A woman with a mission that people want to stand behind.

EARLY RESULTS

  • Audience growth: from ~200 to nearly 600 followers in a few months on Instagram. Start of audience growth on LinkedIn.

  • Client acquisition: clients travelling from Salzburg and other regions just to work with her

  • Speaking brand launch: first major keynote at Female Future Festival 2025. Another talk at Elevate Networking, standing ovations before she even spoke

  • Post-event effect: so many inquiries she had to redistribute work to partners

  • Website conversions: visitors booking consultations directly through the new site

  • Brand clarity: complete alignment between her mission, her story, and her communication

  • Confidence: she now speaks, writes, and shows up with the authority her results deserve

A NEW FINANCIAL VOICE FOR A NEW GENERATION

Today, Jennifer is more than an advisor. More than a speaker. More than a strategist.

She is a force redefining what financial guidance can feel like: human, clear, empowering, value-driven.

She is rewriting how people understand wealth, and helping them rewrite their own financial story.

This is the kind of work that changes lives. This is the kind of brand that creates impact. And this is only the beginning.

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