The Complete Business Foundation Toolkit
A step-by-step workbook for building a profitable marketing strategy from scratch, even if you’ve never done this before.
I took the exact marketing and branding strategy process I use with my clients and turned it into a complete DIY workbook! Packed with customizable templates, brand positioning exercises, target audience tools, and a clear implementation roadmap, this step-by-step guide takes you from scattered and overwhelmed to strategic and confident.
9,00 €
(You are protected by 90-day money back guarantee)
What’s inside the Complete Business Foundation Toolkit?
Everything you need to go from “I don’t know where to start” to “I have a clear plan to get clients.”
The Discovery Phase Framework
A proven 5-step system to identify your business idea, research your market, define your brand, craft your offer, and create your marketing plan, so you’re building on solid ground, not guesswork.
The Brand Identity Roadmap
A plug-and-play branding process to define your mission, values, voice, visual identity, and messaging, so you look and sound professional from day one.
The Target Audience Toolkit
Complete exercises and templates to identify your ideal clients’ pain points, desires, and needs, so you always know exactly who you’re speaking to and what they want to hear.
The Offer Positioning System
A step-by-step method to craft your Unique Selling Proposition, create your niche message, and build an offer suite that makes people want to buy, without sounding salesy or desperate.
The Marketing Strategy Roadmap
Your complete implementation plan with goal-setting tools, competitor analysis templates, business model canvas, and a year-by-year action checklist, so you know exactly what to do next and when.
And of course, BONUSES!😍
The Competitor Analysis Spreadsheet
A ready-to-use Google Spreadsheet template for tracking 5-10 main competitors and 3-5 role models, with SWOT analysis framework included.
The Brand Visual Identity Tools
Tools for creating your mood board, color palette, typography pairing, and brand style guide.
The Buyer Persona Builder
A customizable Canva template to create professional buyer personas that bring your ideal client to life.
The Business Model Canvas Template
A complete framework to map out your key partners, resources, activities, value propositions, customer relationships, channels, and revenue streams.
For only
€9!
Chapter 1:
Your Business Journey
Every business is unique, but all businesses typically go through four main phases at the beginning of their journey:
- Discovery Phase (about 1-3 months): This is when you first come up with your business idea and begin researching it. You define what your business will offer and to whom. Think of it as laying the foundation for your future business.
- Development Phase (about 3 months): Here, you create your business model. This means figuring out how your business will make money and what resources you’ll need. A business model is essentially the plan for how your business will operate and generate revenue.
- Implementation Phase (about 2 years): In this phase, you start marketing your product or service and acquiring customers. This is when your business starts to become real as you begin interacting with customers and making sales.
- Growth Phase (after the first 2 years): After you’ve established your business, this phase involves scaling, which means expanding your customer base, increasing revenue, and possibly growing your team. Scaling is about taking your business to the next level by growing beyond the initial setup.
The Discovery Phase is the most critical stage for any business. It’s where you identify the problem your offer will solve, making it the essential first step in the new business development process.
Let’s take a closer look at these stages of business development:
1. Discovery Phase
During this phase, your business vision is translated into a workable roadmap with clear business goals and a focus on your target customers. We conduct market research and develop your business idea, core offer, business plan, marketing strategy, and content strategy. This phase lays the foundation for a smooth development process.
2. Development Phase
In this phase, we outline the company structure and processes, and finalise the following:
- Business plan
- Digital marketing and sales strategy
- Content strategy
- Business and financial model
- Implementation plan (including organization, processes, and measures)
- Business partners and investors
3. Implementation Phase
This phase focuses on optimising and executing your business strategies:
- Optimization of digital marketing and sales
- Development of a search engine optimized website
- Content marketing and social media (creating profiles, launching campaigns, and implementing tools for regular content marketing)
- Marketing automation (including freebies and lead magnets, design and creation of landing pages, and setting up email funnels)
- Networking
4. Growth Phase
Once you have established a solid operational system and have sufficient resources (both financial and human), you can enter the growth phase. This phase will allow you to scale your business by increasing the number of employees, expanding your customer base, and, of course, boosting revenue.
Planning every step of your business journey in Phases 1 and 2 will help you select only the most relevant activities for Phase 3. In Phase 3, you’ll then focus all your attention on implementing those selected activities, acquiring customers and earning first money. This approach will help you stay on track without wasting resources or time.
Here’s a good way to remember this principle:
- Phases 1 and 2: Do the right things.
- Phase 3: Do things right.
- Phase 4: Grow.
This book is designed to guide you through the Discovery Phase, ensuring you lay a solid foundation for your business. Everything you read, write, and do in this book will benefit you in the future. It will influence your business decision-making, marketing activities, and content selection. That’s why it’s crucial to take this phase of your business journey seriously and spend the necessary time on the activities and exercises in the book, to ensure you are well-prepared for the future.
“Simply filling in the exercises in this book helped me a lot to understand my business, my ideal client and my unique offer. It has also made it easy to come up with content that I can post on my social media channels about.”
– Alessa von Westphalen
This workbook is about giving you the structured foundation and proven frameworks that transform your business idea into a clear, profitable marketing strategy, without expensive consultants or years of trial-and-error.
7 Comprehensive Modules
- 91 Pages of expert guidance
- 20+ exercises and templates
- 4 bonus resources
Overwhelmed by where to start or what to do next? Not anymore! With this workbook you’ll get:
- A clear roadmap that takes you step-by-step from business idea to revenue-ready strategy;
- Proven frameworks to define your brand, understand your ideal clients, and craft offers they really want to buy;
- Customizable templates for competitor analysis, buyer personas, brand identity, business model canvas, and year-by-year marketing plans, so you’re not starting from scratch.
Ready to stop guessing and start building a business you’re proud of?
Ready to make your expert Instagram account impossible to ignore?
About me
Why learn from me
If you’ve ever felt like you’re working hard but getting nowhere, posting without traction, offering services without confidence, or wondering if you’re even cut out for this, you’re not alone. I’ve been there too.
I didn’t start with a business degree or entrepreneurial parents. I started as a scientist with a PhD in cancer immunology, working in a hyper-competitive field that taught me to be exact, methodical, and data-driven. But my creativity was too strong to stay contained in a lab. So I made a radical pivot, from science to science communication, then copywriting, then digital marketing, teaching myself everything from scratch while navigating a foreign country in a language that wasn’t even mine.
I know what it’s like to feel like an outsider trying to figure it out with zero roadmap. That’s exactly why I created this workbook, because when I was starting out, I scoured the internet for comprehensive resources like business plan templates, marketing strategies, and startup checklists. But nothing was thorough enough. Everything felt fragmented, overwhelming, or designed for people who already had all the answers.
So I built what I wish I’d had: a complete, step-by-step marketing strategy system that doesn’t assume you know what you’re doing, because most of us don’t when we start.
Since then, I’ve launched 2 successful companies (Content Fudge and U4Success), guided 2 startups through their launch, helped over 100 entrepreneurs build their personal brands and online presences, and won the 2025 HIPE Award for High Performance in the service industry (scoring 1.0 for customer support, the best possible rating).
My clients have gone viral with millions of views, attracted their first paying clients, and finally built businesses they’re proud to show off. Not because I gave them motivation or inspiration, but because I gave them structure, strategy, and a clear plan.
I take a no-BS, data-driven approach that’s rooted in my scientific training but infused with the creativity and storytelling that marketing demands. I don’t just teach theory, I give you the exact frameworks, templates, and tools I use with my clients, so you can implement immediately and see results.
If you’re ready to stop guessing and start building, this workbook is for you <3
My 90-Day “Actually Implement It” Guarantee
I’m so confident this workbook will give you the clarity and strategy you need that I’m offering a full 90-day money-back guarantee, no questions asked.
Here’s the deal: Buy the workbook, go through the exercises, use the templates, and build your marketing strategy. If within 90 days you don’t feel more confident, clear, and strategic about your business, simply email me, show your exercises and I’ll refund every cent. Heck, I might even throw in a free call if I see that I can actually help you and you are on the right track.
Why 90 days? Because real transformation takes time. I want you to actually work through the material, implement the frameworks, and see results, not just skim it and decide in 24 hours. This isn’t a “read and forget” ebook. It’s a complete business foundation toolkit, and you deserve time to use it properly.
You have nothing to lose and a clear business strategy to gain.
turn your business idea into a clear actionable roadmap