The Instagram book
A practical guide to creating a killer instagram presence for professionals who value credibility, education and impactful tactics.
Original price was: 39,99 €.19,90 €Current price is: 19,90 €.
Chapter 3: the Growth
The Metrics That Matter
Instagram gives you a million metrics to look at, but most of them won’t help you grow.
The two you need to focus on are:
- Profile Visits: The number of people checking out your profile.
- Follower Conversion Rate (CVR): The percentage of those visitors who actually follow you.
Here’s a quick way to calculate your Follower Conversion Rate (CVR):
(Net Followers ÷ Profile Visits) × 100 = Conversion Rate
For example:
- Profile Visits: 10,000
- Net Followers: 1,000
- Conversion Rate: (1,000 ÷ 10,000) × 100 = 10%
Your CVR tells you if your profile is doing its job.
A solid benchmark is a 15–25% CVR. If you’re below that, your profile needs some work.
How to start growing your instagram account
Now that you understand traffic and conversions, it’s time to set a SMART goal for your Instagram growth. Ask yourself:
- How many followers do I want to gain?
- What is the time frame (until when)?
- How much traffic will I need to reach that number?
For example, if your CVR is 10% and you want to gain 1,000 followers, you’ll need 10,000 profile visits.
But we’re not stopping there. Let’s break that goal down into bite-sized pieces:
- Monthly Goal: 3,333 profile visits
- Weekly Goal: 833 profile visits
- Daily Goal: 111 profile visits
With this clarity, you’ll know exactly what you need to do every day to hit your target.
Overview
8 Chapters
85 Pages
This book is about giving you the right strategies that can turn your Instagram profile into a magnet for clients and opportunities without spending hours glued to your phone.
This book is about giving you just what you need to grow your account and position yourself as an expert.
It’s about giving you
- straightforward steps to making your Instagram look as professional and credible as your work;
- proven techniques to attract the right audience, grow your visibility, and build trust without compromising your sanity;
- systems you can maintain without hiring a full-time SMMer.
Who is this book for?
This book is for people who want to create a loud Instagram presence, grow their account, find potential clients and simply make their businesses impossible to ignore.
More specifically this book is for entrepreneurs, thought leaders, speakers, and solo business owners who need their Instagram to work as hard as they do.
If you’ve ever thought, “I’d love to have a stronger Instagram presence, but I don’t even know where to start,” this guide is for you. By the end, you’ll know exactly how to make Instagram work for you—and maybe even have a little fun doing it.
Sample Pages
Grow your instgram account with these proven tactics