From Olympic Athlete to Keynote Speaker

FULL PERSONAL BRAND TRANSFORMATION

Clemens Doppler is a three-time Olympian, World Championship silver medalist, and one of Austria’s most successful professional beach volleyball players. When he retired from professional sports, he wasn’t looking to slow down—he was ready to channel everything he’d learned into a new mission: inspiring others through keynotes and workshops.

But translating a world-class sports career into a compelling professional brand is no easy task. Clemens came to us with the goal of making his next chapter crystal clear—both for himself and for those he wanted to reach.

BRAND POSITIONING & COMMUNICATION STRATEGY

We began by shaping a clear brand communication strategy:
– Who is Clemens now?
– What does he stand for?
– And how can his story inspire transformation beyond sports?

We created a messaging platform that speaks directly to businesses, teams, and individuals who want to level up. The focus shifted from athletic achievements to the mindset behind them, discipline, clarity, and self-work.

The result: a compelling new message with a bold mission and a powerful new slogan : Be the Game Changer.

It’s a call to action that reflects Clemens’s approach to personal responsibility, growth, and high performance, on and off the court.

BRAND IDENTITY & WEBSITE DESIGN

We then built a fresh, high-impact visual identity: energetic, bright, and unmistakably Clemens. The look is modern and clean but full of personality, standing out from the overly corporate and frankly outdated styles common in the speaking industry.

We designed and developed a professional keynote speaker website that answers key questions before they’re asked. The site is built to inspire trust and spark curiosity, with clear value propositions, powerful testimonials, and smooth navigation.

It includes all the essentials:
– Easy booking integrations
– Clear positioning for different audiences
– Newsletter and contact automations
– And social proof that backs up Clemens’s reputation

The feedback? Visitors say “Wow.” Event organisers say, “Let’s book him.”

BRAND LAUNCH ON SOCIAL MEDIA

To support the brand transition, we optimised Clemens’s LinkedIn and Instagram profiles, rewriting bios, streamlining highlights, and curating pinned posts to turn each profile into a professional mini landing page. Now, his social presence reflects the same clarity and impact as his website.

We launched the new brand with a strategically timed content series, announcing the shift in his career and telling the story behind it. Post by post, we guided his audience through the evolution, from athlete to keynote speaker and mentor.

This rollout not only introduced Clemens’s new direction, it clarified what he stands for, what he offers now, and what people can expect from him moving forward.

The result?
More inspiration. More clarity. More authority. And a growing audience that sees Clemens not just as a former athlete—but as a voice of leadership, mindset, and change.

Now, Clemens is actively pitching keynotes and workshops with an online presence he’s proud of—one that truly reflects the value he brings to every stage, room, or team he enters.

Early Results

– More confident and consistent outreach to companies and event organizers
– A clear offer and message that resonates with his audience
– A strong foundation for growing visibility, bookings, and collaborations
– A speaker brand that matches the calibre of his career

And this is just the beginning.