FREE masterclass
How to build a thought leadership brand that gets you booked as a keynote speaker
A 90-minute masterclass on positioning, presence, and the founder story that earns the stage without sounding like every other “inspirational” and “motivational” speaker out there.
Date: 20.05.26
Time: 19:00 CET (18:00 GMT)
brands built
entrepreneurs and marketers trained
content pieces published
followers over all channels
Why this masterclass matters:
As a thought leader and speaker you are busy with different things…refining the talk, creating intellectual property, polishing the slides, but brand building is not one of those things.
So you miss out on what event organisers actually want. And the bookings? They go to whoever has the sharpest brand and strongest conviction, not the best material. Because without the brand, event organisers don’t even get to see your material. They shortlist on brand before they ever watch your sample reel. They open three tabs, your website, your LinkedIn, and a Google search, and decide in under a minute whether you make the next round.
What is worse, almost everyone right now is using the same AI-polished templates, the same headshot poses, the same “thought leader” copy. And that’s why this masterclass exists. In 90 minutes, you’ll walk away with a positioning, a story, and an online presence that makes booking you the obvious, confident decision, an event organiser won’t regret.
In this masterclass
What you’ll learn:
How to position yourself for the keynote market, not the LinkedIn market
- Why “keynote speaker” as a label doesn’t get you booked, and what does
- How to define a stage-worthy POV that you’ll defend on every panel
- What event programs actually scan for in the first 30 seconds
- The category mistake most speakers make when they pitch themselves
The personal origin story that earns the stage
- The four beats every speaker origin story needs
- How to find the story you’ve been underselling because it feels “too personal”
- When to lead with credentials and when to lead with conviction
- The opening line your bio is missing
The online presence bookers actually check before they book
- What your website needs to make a booking obvious, not optional
- LinkedIn for speakers: profile setup that signals “book her/him” not “open to recruiters”
- The featured-section assets that matter when fees go up
- The single thing event programs Google before sending the offer
The four principles of distinctive branding, applied to a speaker brand
- Uncover Your Onlyness, what makes your speaker brand undisplaceable
- Build with Character, visual cues bookers remember 12 months later
- Have Conviction over Consensus, opinions worth flying you in for
- Do What You Can’t, assets AI can’t replicate from the next speaker’s deck
Hi! Anzhelika here
Why learn from me
I’m a former cancer researcher turned personal brand strategist. For the last few years I’ve helped keynote speakers, Olympic athletes, lawyers, investors, and top-tier professionals build the brands that get them on stages and paid more for being there.
My clients include Jennifer Djongow, who booked €250,000 of business after a single keynote at the Female Future Festival. Clemens Doppler, the Olympian we repositioned as a keynote speaker and business coach, his keynote fee doubled from €2,500 to €5,000 and his business grew 20% in the year that followed. Gerd Bommer, who landed his first keynote in front of a 200,000-person community across 179 countries six months after we built his personal brand.
None of those bookings happened because of hvaing “keynote spekaer” on their LinekdIn account. They happened because we built brands that made saying yes the obvious decision. That’s what I’ll show you how to do in 90 minutes.
