Social Media Content Strategy Template

Want to make creating high-quality content consistent, fast and easy without copying other accounts? Then you need a solid content strategy. And while all the blog articles and youtube videos are nice, having a fill-it-in yourself template is soooo much better. That’s why we made this resource. You just sit down, follow the instructions and fill things in. As easy as that 😉. The perk is – you never need to ask yourself the question – “What should I post next?”. Because you will know. It will all be in here, in this nice little (120 pages 😅) template.

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What’s inside:

The breakdown

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Strategic content planning guide

A step-by-step guide to crafting compelling content that aligns with your business goals and what your audience wants.

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Competitor reverse engineering strategy

A step-by-step process to analysing your competitors and understanding what make them tick.

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Full audience exploration framework

To understand who you are making content for and how to get them to become your clients.

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7 Instagram checklists

Checklist of everything you need daily, weekly, monthly and quaterly on IG + how to write a perfect Bio to maximise conversions and trust.

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4 growth tactics

Actionable tactics to increase reach grow your account (even without posting).

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High-converting Bio guide

Everything your Bio should containt to turn followers into customers.

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Explanation of the complete IG journey for a service-based business

From discovery to scaling, you’ll find all the steps and goals your business should set to win clients and generate sales on Instagram with content.

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Explanation of the complete IG journey for a service-based business

From discovery to scaling, you’ll find all the steps and goals your business should set to win clients and generate sales on Instagram with content.

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Visual content guide

Advice on creating high-quality carousels and reels while maintaining a consistent aesthetic and voice that aligns with your brand identity.

Instagram checklist

(daily)
  • Post 1 feed post and 3-5 stories daily
  • Add hashtags to your post caption or as first comment
  • Share your post on your story using
    • a comment on the post (say thank you or answer the question)
    • an interactive sticker
    • an incentive to check it out using a CTA
  • Pin 3 comments that set the tone for conversations (if you don’t have loyal followers yet, ask your partners and colleagues to comment on your posts)
  • Use Notes to communicate a short message, like “new reeel” to people you follow or close friends to encourage engagement
  • Take 10 minutes a day to answer any open comments (press the heart button in your home feed view and filter for comments)
  • Mark the comments you replied to with the heart button
  • Take 30 minutes a day to respond to your DMs or to DM your new followers and have a real conversation. The more personally you engage with your followers, the more likely they will be to engage with your content or convert.
Weekly

  • Analyze your insights & adjust your content as needed. But don’t overthink it. Not every post will or needs to go viral.
  • Make sure your “My offer” or “Start here”, “My Story” and “Client Wins” highlights are at the front of your highlights
  • Check your DM request folder for any DMs you may have missed throughout the week
  • Post daily on stories & 3+ times on your feed
  • Post “subscriber” content if you have subscriptions set up

Chapters

Pages

This workbook is designed to help businesses create a structured and effective social media content strategy. It is a practical tool designed to help users develop and implement a strategic social media content plan that aligns with their business goals, engages their target audience, and tracks progress through measurable metrics.

 

Perfect for:

New service-based business owners, product-based business owners, solopreneurs, coaches and professionals trying to build their personal brand on social media.

Say goodbye to asking ‘What to post?’ and always know your next move!